Outreach (DRAFT!)

This page documents the things we do that could loosely be considered outreach. What else could be included? See 'Other Outreach Activities' at the bottom.

The Outreach Committee (per bylaws) shall:


Ongoing: Use of Nextdoor

Nextdoor.com is used semi-officially by CVNA for posting of meeting notices, and always linking to collinsview.org for special reports, details, minutes, SWNI blurb, and so on, rather than posting files on nextdoor itself.

Editorial comment: While many people may be on Facebook or Twitter, many are not. Nextdoor seems to have way more coverage, but it has a lot of noise on it, just like Facebook and Twitter. I think there is no way to feature CVNA posts, without making a 'Group' on Nextdoor. Groups were fantastically a flop it seems. It seems like Neighborhood Associations ought to have some special 'standing' with Nextdoor - as city bureaus do! --jm


Concept: Mail Chimp mailing list for a CVNA-only newsletter

The idea is to publish a periodic Collins View newsletter in a nice format. Southwest Neighborhood Inc (SWNI), our district coalition office, pays for this service. The newsletter has yet to launch, but we are building up the list. Click on [SIGN UP] to sign up.

Question: Could MailChimp be used as a primary tool for people who are serious about being informed of CVNA matters, but who can't attend meetings? (Ie de-emphasize NextDoor).


Concept: A Welcome Basket

The concept of a 'Welcome Wagon' basket is being developed and tested...

Welcome Letter

Card with the CVNA info on one side and
Fred Meyers Community Rewards on the other.

Recent copy of the SW News.
Note: They can (must) call SWNI and sign up for free.

Local businesses
Example goodies
Tryon creek grill (Menu)
Market of Choice 'Savories' magazine
Fred's awards info/card?
Mention business directory on the web site.

NET
red/green Help/OK signs
water dropper and chlorine table
emergency phone numbers magnet

How can we reach newcomers?
Periodically ask newcomers to self-identify on Nextdoor.
(This is actually encouraged by Nextdoor when account is created.)
The outreach chair would contact them and ask if they'd like the stuff.

On-Going: This Website, CollinsView.org

We have this website, and it is underutilized. For example the Fred Meyer Rewards card has a page, but that seems to be forgotten quickly.

Whenever the opportunity arises, neighbors should be directed to the site for info.

Website are passive in that people must to go to them. They don't just jump out at the user like social media posts do. People need to be reminded to go to ta website, or otherwise 'driven' to look. But at least it is available on line, 24x7.


Monthly: Lawn Sign

The photo at the top of the page shows one of the 'lawn signs' put out to remind peeps that a meeting is coming up. These are standard lawn sign size on a wicket. The signs are put up a few days ahead by an outreach volunteer. (Signs will have website address added to them ASAP!)


Monthly: CVNA Agenda

The Agendas page [LINK] on the Collins View website links to Google Drive which archives previous agendas. The page gives instructions for accessing.

Process:

  1. Agenda is prepared by chair and other board members...
  2. Agenda should be communicated one (1) week before the meeting:
    to the board via board email address

    For the Board, email to board@collinsview.org could have the agenda attached as a PDF.

    For Nextdoor, the upcoming meeting should just be announced, noting any special speaker or program.

  3. A PDF of the agenda must be sent to SWNI to archive as a record. SWNI puts it on Google Drive, and notifies us that the agenda is on Google Drive.
  4. The Web Guy places a copy of the PDF and links to it on the CVNA website home page for quick reference. (So that we don't have to wait for SWNI to place on Google Drive.)
  5. The PDF should be formatted nicely, and could be printed for use during the meeting.
    Ideally, Agenda should fit nicely on one full pages, or two pages if necessary.

Problem: If the agenda is prepared on the Wednesday before the meeting, and sent to web guy and SWNI that afternoon, there is little time for SWNI to post and the other steps above to take place.. especially if there is a holiday or vacation day for someone.


Monthly: CVNA Minutes

Google Drive has all the Minutes. The Collins View website does have any Minutes and does not need updating with the Minutes. See: [Google Drive].

We follow a process similar to the Agenda process above, for Minutes.

Process:

  1. Chairs and board members submit items ahead of meeting.
  2. Secretary notes important points during meeting.
  3. Minutes compiled and prepared by Secretary after the meeting.
  4. Minutes circulated for approval or amendment.
  5. Minutes approved at following meeting.
  6. Amended/Approved Minutes sent to SWNI for record.

Secretary should keep the minutes in a word processing document of some kind, but export as PDF for distribution in email and placing on the web / google drive.


Monthly: CVNA SWNI News article

Explanation: Each hood in SWNI gets to have an article in the monthly SW News tabloid (and a big on-line PDF of the whole tabloid.)

See current issue of the whole paper [SW News] and see our collection of [CVNA articles]

Article consists of headline, text, photo or two.
Standard sub-headline has collinsview.org, etc..
Topic must be of general interest to the neighborhood (CV-related material)

Process:

  1. Draft written by Outreach person
  2. Outreach person circulates the article for approval and/or suggested changes
  3. Outreach person sends the PDF/DOCx/PHOTOS to newsletter@swni.org
  4. Web Guy: Article (as PDF) placed on Collins View Website, and index updated.
  5. Outreach person posts notice on ND with link to pre-publication article on web

Current File Naming Convention for web:

         JAN2019.pdf

Tip: Starting in 2019, articles will be located at an address like this http://collinsview.org/SWNews/JAN2019.pdf


Annual(?): Canvassing

Prior to the annual picnic, NET, FoRVNA, and other volunteers go Door to Door canvassing the 'Hood with postcard-sized flyers!

Two double-sided cards are delivered with these five topics: Collins View Neighborhood Association, Fred Meyer Rewards, and the Picnic each have one full side. NET (Neighborhood Emergency Team) and FoRVNA (Friends of River View Natural Area) share a side on one of the two cards.

Annual: Our Action Plan

The mandated Action Plan could be used for outreach purposes, to promote the associations work.

Maybe there are ways people could be involved /other/ than attending meetings! Like working on some related projects and reporting in writing or even on Nextdoor.

Link to our Action Plan PDF is on the Projects & Issues [PAGE].

Strategy: Special Topics

A compelling set of special topics could help get newcomers to turn out for meetings or become involved somehow in one of our committees (NET, Parks, Safety, ...)


Other Outreach Activities

The [picnic] has been our biggest outreach event in the past. participation in potluck / cookie exchange at our December meeting has waned.

What else are we doing for outreach? What else could do we do?

Example: Placing 11x14 or 8x14 posters around the neighborhood (businesses, college, other public places).


Page updated Dec 28, 2018
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