Outreach (DRAFT!)

This page documents the things we do that could loosely be considered outreach. What else could be included? See 'Other Outreach Activities' at the bottom.

The Outreach Committee (per bylaws) shall:


Ongoing: Use of Nextdoor

Nextdoor.com is used semi-officially by CVNA for posting of various notices: meeting notification, agenda, minutes, SWNI blurb, other civic/NGO stuff.

Editorial comment: While many people may be on Facebook or Twitter, many are not. Nextdoor seems to have more coverage, but it has a lot of noise on it, just like Facebook and Twitter. I think there is no way to filter or feature CVNA posts, without making a 'Group' on Nextdoor. Groups were fantastically a flop it seems. It seems like Neighborhood Associations ought to have some 'standing' with Nextdoor - city offices do! --jm


Concept: Mail Chimp mailing list for a CVNA-only newsletter

Idea is to publish a periodic Collins View newsletter in a nice format. Southwest Neighborhood Inc (SWNI), our district coalition office, pays for this service. The newsletter has yet to launch, but we are building up the list. Click on [SIGN UP] to sign up.


Concept: Welcome Basket

The concept of a 'Welcome Wagon' basket is being developed and tested...

Welcome Letter

Card with the CVNA info on one side and
Fred Meyers Community Rewards on the other.

Recent copy of the SW News.
Note: They can (must) call SWNI and sign up for free.

Local businesses
Example goodies
Tryon creek grill (Menu)
Market of Choice 'Savories' magazine
Fred's awards info/card?
Mention business directory on the web site.

NET
red/green Help/OK signs
water dropper and chlorine table
emergency phone numbers magnet

How can we reach newcomers?
Periodically ask newcomers to self-identify on Nextdoor.
(This is actually encouraged by Nextdoor when account is created.)
The outreach chair would contact them and ask if they'd like the stuff.

On-Going: This Website

We have this website, and it is underutilized. For example the Fred Meyer Rewards card has a page, but that seems to be forgotten quickly.

Whenever the opportunity arises, neighbors should be directed to the site for info.

Website are someone passive in that people have to go to them. They don't just jump out at the user like social media does. But at least it is there, 24x7.


Monthly: Lawn Sign

The photo at the top of the page shows one of the 'lawn signs' put out to remind peeps that a meeting is coming up. These are standard lawn sign size on a wicket. The signs are put up a few days ahead by an outreach volunteer. (Signs will have website address added to them ASAP!)

Monthly: CVNA Agenda

Process:

  1. Agenda is prepared by chair and other board members...
  2. Agenda should be communicated one (1) week before the meeting:
    to the board via board email address
    to the membership via Nextdoor

    For the Board, email to board@collinsview.org could have the agenda attached as a PDF.

    For Nextdoor, the agenda's plain text could be pasted into an Nextdoor post so people don't have to open a docx file or PDF to read it. Seems like one does have to go to Nextdoor just to Read a long message whoever. ? Agenda is not sent as an attachment or posted as a document. Nextdoor does not do well with attachments. (?) This will get the Agenda out posthaste. Perhaps only the unique parts of the agenda need to be posted to Nextdoor. [Verify/Edit this paragraph.]

  3. A PDF must be sent to SWNI to archive as a record. SWNI puts it on Google Drive, and notifies us that the agenda on google drive. Web Guy places the address of that PDF on the CVNA website home page for quick reference.
  4. The PDF should be formatted nicely, and could be printed for use during the meeting.
    Agenda should fit nicely on one full pages, or two pages if necessary.

The Agendas page [LINK] on the Collins View website links to Google Drive which archives previous agendas. The page gives instructions for accessing.


Monthly: CVNA Minutes

Similar process to above for Minutes.

Process:

  1. Chairs and board members submit items ahead of meeting.
  2. Secretary notes important points during meeting.
  3. Minutes compiled and prepared by Secretary after the meeting
  4. Minutes circulated for approval or amendment.
  5. Minutes approved at following meeting.
  6. Amended/Approved Minutes sent to SWNI for record.

Google Drive has all the Minutes.Collins View website does not need updating. [Google Drive]


Monthly: CVNA SWNI News article

Explanation: Each hood in SWNI gets to have an article in the monthly SW News tabloid (and a big on-line PDF of the whole tabloid.)

See current issue of [SW News] and see our collection of [CVNA articles]

Article consists of headline, text, photo or two.
Standard sub-headline has collinsview.org, etc..
Topic must be of general interest to the neighborhood (CV-related material)

Process:

  1. Draft written by Outreach person
  2. Outreach person circulates the article for approval and/or suggested changes
  3. Outreach person sends the PDF/DOCx/PHOTOS to newsletter@swni.org
  4. Web Guy: Article (as PDF) placed on Collins View Website, and index updated.
  5. Outreach person posts notice on ND with link to pre-publication article on web

Current File Naming Convention for web:

         SWNI News JAN2019.pdf
(Note two spaces in file name -- should perhaps eliminate those spaces in future.)

Annual(?): Canvassing

Prior to the annual picnic, NET, FoRVNA, and other volunteers go Door to Door canvassing the 'Hood with postcard-sized flyers!

Two double-sided cards are delivered with these five topics: Collins View Neighborhood Association, Fred Meyer Rewards, and the Picnic each have one full side. NET (Neighborhood Emergency Team) and FoRVNA (Friends of River View Natural Area) share a side on one of the two cards.

Annual: Our Workplan

The mandated workplan could be used for outreach purposes, to promote the associations work.

Maybe there are ways people could be involved /other/ than attending meetings! Like working on some related projects and reporting in writing or even on Nextdoor.

Strategy: Special Topics

A compelling set of special topics could help get newcomers to turn out for meetings or become involved somehow in one of our committees (NET, Parks, Safety, ...)

Other Outreach Activities

The [picnic] has been our biggest outreach event in the past. participation in potluck / cookie exchange at our December meeting has waned.

What else are we doing for outreach? What else could do we do?

Example: Placing 11x14 posters around the neighborhood (businesses, college, other public places).


Page updated Nov 17, 2018 --JeM with MeR
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